Dennis Rodman and counterculture

I’ve written plenty around PistonPowered about Dennis Rodman on the court leading up to his induction in the Hall of Fame this August. Something I haven’t written about as much here, however, is his off-court impact (some might say sideshow). I touched on that aspect of Rodman, particularly his ability to pull in new, non-traditional sports fans to the NBA during the height of his game for the Good Men Project:

He became a superstar despite actions that the NBA generally detested. He grew his fanbase not just from traditional basketball watchers, many of whom hated the off-court antics he was associated with while grudgingly respecting the defense and intangibles he brought to his teams, but from people Rodman pulled into following the league because they were Rodman fans before they were
basketball fans.

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