Jamie Samuelson: Pistons shouldn’t advertise after NBA lockout

Jamie Samuelsen of the Detroit Free Press:

At some point, this lockout will end. And when it does, the Palace will put together a marketing campaign trying to bring fans back to the games.

Here’s some advice to the Palace: save your money.

Billboards and ad campaigns won’t help. Nobody will take their family to Auburn Hills because Greg Monroe stares down at them from a sign on I-94 and tells them that a new brand of basketball has arrived at the Palace or something like that. Fans will come back when they see players they actually like, who play hard and enter the game when Frank says so. Many of the recent players seriously damaged the Pistons brand which for decades has stood for hard work and winning. That won’t be repaired overnight. It will take some time. And that process will only start once the Pistons start playing games again.

It’s certainly an interesting idea. And Samuelsen is right: The Pistons won’t draw big crowds until the product, not the pitch, changes. But if a marketing campaign can turn a tiny crowd into a just-below-average crowd, that’s probably worth the expense.

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