Pistons file trademark request for ‘FORM A WALL’

Jan 2, 2015; New York, NY, USA; Detroit Pistons head coach Stan Van Gundy reacts during the game against the New York Knicks at Madison Square Garden. Mandatory Credit: Anthony Gruppuso-USA TODAY Sports
Jan 2, 2015; New York, NY, USA; Detroit Pistons head coach Stan Van Gundy reacts during the game against the New York Knicks at Madison Square Garden. Mandatory Credit: Anthony Gruppuso-USA TODAY Sports /
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The Pistons are attempting to trademark “FORM A WALL”:

"PTO Form 1478 (Rev 9/2006)OMB No. 0651-0009 (Exp 12/31/2014)Trademark/Service Mark Application, Principal RegisterSerial Number: 86505828Filing Date: 01/16/2015The table below presents the data as entered. Input Field EnteredSERIAL NUMBER86505828MARK INFORMATION*MARKFORM A WALLSTANDARD CHARACTERSYESUSPTO-GENERATED IMAGEYESLITERAL ELEMENTFORM A WALLMARK STATEMENTThe mark consists of standard characters, without claim to any particular font, style, size, or color.REGISTERPrincipalAPPLICANT INFORMATION*OWNER OF MARKDetroit Pistons Basketball Company*STREET6 Championship Drive*CITYAuburn Hills*STATE (Required for U.S. applicants)Michigan*COUNTRYUnited States*ZIP/POSTAL CODE (Required for U.S. applicants only)48326PHONE212-407-8330FAX212-223-5159EMAIL ADDRESSipgroup@nba.comLEGAL ENTITY INFORMATIONTYPElimited partnershipSTATE/COUNTRY WHERE LEGALLY ORGANIZEDMichiganNAME(S) OF GENERAL PARTNER(S) & CITIZENSHIP/INCORPORATIONTom GoresGOODS AND/OR SERVICES AND BASIS INFORMATIONINTERNATIONAL CLASS041 *IDENTIFICATIONEntertainment and educational services in the nature of ongoing television and radio programs in the field of basketball and rendering live basketball games and basketball exhibitions; the production and distribution of radio and television shows featuring basketball games, basketball events and programs in the field of basketball; conducting and arranging basketball clinics and camps, coaches clinics and camps, dance team clinics and camps and basketball games; entertainment services in the nature of personal appearances by a costumed mascot or dance team at basketball games and exhibitions, clinics, camps, promotions, and other basketball-related events, special events and parties; fan club services; entertainment services, namely providing a website featuring multimedia material in the nature of television highlights, interactive television highlights, video recordings, video stream recordings, interactive video highlight selections, radio programs, radio highlights, and audio recordings in the field of basketball; providing news and information in the nature of statistics and trivia in the field of basketball; on-line non-downloadable games, namely, computer games, video games, interactive video games, action skill games, arcade games, adults’ and children’s party games, board games, puzzles, and trivia games; electronic publishing services, namely, publication of magazines, guides, newsletters, coloring books, and game schedules of others on-line through the Internet, all in the field of basketball; providing an online computer database in the field of basketball.FILING BASISSECTION 1(a)       FIRST USE ANYWHERE DATEAt least as early as 01/06/2015       FIRST USE IN COMMERCE DATEAt least as early as 01/06/2015       SPECIMEN FILE NAME(S)       ORIGINAL PDF FILESPE00-6662262-20150116151059916252_._FORM_A_WALL_in_Class_41_in_the_United_States.pdf       CONVERTED PDF FILE(S) (5 pages)\\TICRS\EXPORT16\IMAGEOUT16\86558\86505828\xml1\APP0003.JPG       \\TICRS\EXPORT16\IMAGEOUT16\86558\86505828\xml1\APP0004.JPG       \\TICRS\EXPORT16\IMAGEOUT16\86558\86505828\xml1\APP0005.JPG       \\TICRS\EXPORT16\IMAGEOUT16\86558\86505828\xml1\APP0006.JPG       \\TICRS\EXPORT16\IMAGEOUT16\86558\86505828\xml1\APP0007.JPG       SPECIMEN DESCRIPTIONPress releasesATTORNEY INFORMATIONNAMEAnil V. GeorgeATTORNEY DOCKET NUMBER34396-US-NF[2]FIRM NAMENBA Properties, Inc.STREETOlympic Tower – 645 Fifth AvenueCITYNew YorkSTATENew YorkCOUNTRYUnited StatesZIP/POSTAL CODE10022PHONE212-407-8330FAX212-223-5159EMAIL ADDRESSipgroup@nba.comAUTHORIZED TO COMMUNICATE VIA EMAILYesCORRESPONDENCE INFORMATIONNAMEAnil V. GeorgeFIRM NAMENBA Properties, Inc.STREETOlympic Tower – 645 Fifth AvenueCITYNew YorkSTATENew YorkCOUNTRYUnited StatesZIP/POSTAL CODE10022PHONE212-407-8330FAX212-223-5159EMAIL ADDRESSipgroup@nba.com;ipgroup@nba.com; avgeorge@nba.com; pmorales@nba.comAUTHORIZED TO COMMUNICATE VIA EMAILYesFEE INFORMATIONNUMBER OF CLASSES1FEE PER CLASS325*TOTAL FEE DUE325*TOTAL FEE PAID325SIGNATURE INFORMATIONSIGNATURE/Anil V. George/SIGNATORY’S NAMEAnil V. GeorgeSIGNATORY’S POSITIONAttorney of Record, NY bar memberDATE SIGNED01/16/2015 PTO Form 1478 (Rev 9/2006)OMB No. 0651-0009 (Exp 12/31/2014)Trademark/Service Mark Application, Principal RegisterSerial Number: 86505828Filing Date: 01/16/2015To the Commissioner for Trademarks:MARK: FORM A WALL (Standard Characters, see mark)The literal element of the mark consists of FORM A WALL.The mark consists of standard characters, without claim to any particular font, style, size, or color.The applicant, Detroit Pistons Basketball Company, a limited partnership legally organized under the laws of Michigan, comprising of Tom Gores, having an address of       6 Championship Drive      Auburn Hills, Michigan 48326      United Statesrequests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:        International Class 041:  Entertainment and educational services in the nature of ongoing television and radio programs in the field of basketball and rendering live basketball games and basketball exhibitions; the production and distribution of radio and television shows featuring basketball games, basketball events and programs in the field of basketball; conducting and arranging basketball clinics and camps, coaches clinics and camps, dance team clinics and camps and basketball games; entertainment services in the nature of personal appearances by a costumed mascot or dance team at basketball games and exhibitions, clinics, camps, promotions, and other basketball-related events, special events and parties; fan club services; entertainment services, namely providing a website featuring multimedia material in the nature of television highlights, interactive television highlights, video recordings, video stream recordings, interactive video highlight selections, radio programs, radio highlights, and audio recordings in the field of basketball; providing news and information in the nature of statistics and trivia in the field of basketball; on-line non-downloadable games, namely, computer games, video games, interactive video games, action skill games, arcade games, adults’ and children’s party games, board games, puzzles, and trivia games; electronic publishing services, namely, publication of magazines, guides, newsletters, coloring books, and game schedules of others on-line through the Internet, all in the field of basketball; providing an online computer database in the field of basketball.In International Class 041, the mark was first used by the applicant or the applicant’s related company or licensee or predecessor in interest at least as early as 01/06/2015, and first used in commerce at least as early as 01/06/2015, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods and/or services, consisting of a(n) Press releases.Original PDF file: SPE00-6662262-20150116151059916252_._FORM_A_WALL_in_Class_41_in_the_United_States.pdf Converted PDF file(s) (5 pages) Specimen File1 Specimen File2 Specimen File3 Specimen File4 Specimen File5 The applicant’s current Attorney Information:       Anil V. George of NBA Properties, Inc.      Olympic Tower – 645 Fifth Avenue      New York, New York 10022      United StatesThe attorney docket/reference number is 34396-US-NF[2].The applicant’s current Correspondence Information:      Anil V. George      NBA Properties, Inc.      Olympic Tower – 645 Fifth Avenue      New York, New York 10022      212-407-8330(phone)      212-223-5159(fax)      ipgroup@nba.com;ipgroup@nba.com; avgeorge@nba.com; pmorales@nba.com (authorized)A fee payment in the amount of $325 has been submitted with the application, representing payment for 1 class(es). DeclarationThe signatory believes that: if the applicant is filing the application under 15 U.S.C. Section 1051(a), the applicant is the owner of the trademark/service mark sought to be registered; the applicant or the applicant’s related company or licensee is using the mark in commerce on or in connection with the goods/services in the application, and such use by the applicant’s related company or licensee inures to the benefit of the applicant; the specimen(s) shows the mark as used on or in connection with the goods/services in the application; and/or if the applicant filed an application under 15 U.S.C. Section 1051(b), Section 1126(d), and/or Section 1126(e), the applicant is entitled to use the mark in commerce; the applicant has a bona fide intention to use or use through the applicant’s related company or licensee the mark in commerce on or in connection with the goods/services in the application. The signatory believes that to the best of the signatory’s knowledge and belief, no other person has the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion or mistake, or to deceive. The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements and the like may jeopardize the validity of the application or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.Declaration Signature Signature: /Anil V. George/   Date: 01/16/2015Signatory’s Name: Anil V. GeorgeSignatory’s Position: Attorney of Record, NY bar memberRAM Sale Number: 86505828RAM Accounting Date: 01/20/2015Serial Number: 86505828Internet Transmission Date: Fri Jan 16 15:42:25 EST 2015TEAS Stamp: USPTO/BAS-66.6.226.2-20150116154225845492-86505828-500d234b3cd748b284973bb94eef7b51aaf61c72b2cc084a238ae81f36d954b36c5-DA-2149-20150116151059916252"

Word MarkFORM A WALL
Goods and ServicesIC 025. US 022 039. G & S: Clothing, namely hosiery, footwear, basketball shoes, basketball sneakers, slippers, T-shirts, shirts, polo shirts, sweatshirts, sweatpants, pants, tank tops, jerseys, shorts, pajamas, sport shirts, rugby shirts, sweaters, belts, ties, nightshirts, hats, caps, visors, warm-up suits, warm-up pants, warm-up tops/shooting shirts, jackets, wind resistant jackets, parkas, coats, baby bibs not of paper, head bands, wrist bands, aprons, undergarments, boxer shorts, slacks, ear muffs, gloves, mittens, scarves, woven and knit shirts, jersey dresses, dresses, cheerleading dresses and uniforms, swim wear, bathing suits, swimsuits, bikinis, tankinis, swim trunks, bathing trunks, board shorts, wet suits, beach cover-ups, bathing suit cover-ups, bathing suit wraps, sandals, beach sandals, beach hats, sun visors, swim caps, bathing caps, novelty headwear with attached wigs
Standard Characters Claimed
Mark Drawing Code(4) STANDARD CHARACTER MARK
Serial Number86504992
Filing DateJanuary 15, 2015
Current Basis1B
Original Filing Basis1B
Owner(APPLICANT) Detroit Pistons Basketball Company Tom Gores LIMITED PARTNERSHIP MICHIGAN 6 Championship Drive Auburn Hills MICHIGAN 48326
Attorney of RecordAnil V. George
Type of MarkTRADEMARK
RegisterPRINCIPAL
Live/Dead IndicatorLIVE

That’s all well and good and shouldn’t be surprising given how the team has embraced the phrase. But that’s not what Stan Van Gundy said.