The Detroit Pistons losing has sent one stock soaring

The 2023-24 season has been nothing but a huge disappointment for the Detroit Pistons.

They were competitive for three games before treating fans to the longest losing streak in NBA history. They have won just eight games coming out of the All-Star break, a number that I almost wouldn't have believed before the season started.

They haven't won, there are still big question marks around their core, coaching staff and front office, and this was supposed to be the season when it all started turning around.

But things haven't been bad for everyone, as one business banked big time off all the Pistons' losing.

Wingstop stock blows up because of the Detroit Pistons losing

The Wingstop restaurant chain started offering five free wings every time the Detroit Pistons won this season, which turned out to be a great bet.

The chickens of Michigan were safe for 28 games, as Wingstop gave away no free wings and got a ton of free publicity. Every fan was making "free wings" jokes and a friendly promotion turned into one of the most brilliant advertising campaigns in recent memory.

Every time the Pistons lost, Wingstop won.

I have to say, this turned out great for them, and it's reflected in their current stock price, which has doubled since September.

Either Wingstop has some brilliant marketing executives or just got lucky, but they have banked on the Pistons' losing, so at least someone got something out of this season.

It isn't over yet, as the company continues to get advertising, win or lose, and has had to give up next to nothing to get it.

Michigan chickens might be the safest animals in the world, flapping around their cages and clucking for the Pistons to end up as the worst team in league history.

It says a lot about this season that a team is so bad that it can affect the stock market, but that's where we are with the 2023-24 Detroit Pistons.