Pistons make list of SB Nation’s worst NBA slogans only twice

As marketing slogans go, the Pistons have never had any that struck me as terrible. And the original ‘Going to Work’ campaign was terrific marketing that perfectly fit the personality of the team at the time. But it’s often hard to strike the right marketing chord — examples of terrible marketing strategies are hilarious and abundant in just about any industry imaginable.

Jon Bois of SB Nation recently compiled a list of some of the worst slogans used by NBA teams, and the Pistons did make his list twice — for the ’50 seasons of hard work’ slogan in 2007-08 and the ‘We work as one’ slogan from 2008-09. But check out his entire list. Many teams made it way more than twice and a lot of those slogans are genuinely, irredeemably awful. I LOLed at Charlotte’s ‘Prepare today, own tomorrow’ slogan they used this season. Did the Bobcats really market the fact that they’d be tanking?